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Personal Branding Books (click on book to purchase)

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As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it without having to be someone you're not.
Peter Montoya is a recognized leader in Personal Branding and The Brand Called You is the a definitive work on Personal Branding. Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.
You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals.
There is no job security anymore, which means that the way we manage our careers has forever changed. Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace.
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way.
Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding.
   
   
   

Personal Branding News Feeds

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Some StuffTweets18 July 2014

Mon, 21 Jul 2014 20:04:41 +0000

Brief snippets FYI … Topic ONE: Generational management. I’m sick-to-death of the “How do we manage ‘Gen Whatever’” bullshit. My response thereto: As leader, commit yourself fully to helping everyone grow every day. Gen A. Gen B. … Gen X. Gen Y. Gen Z. Nothing new. Damn it. People you work with can smell your […]

The post Some Stuff
Tweets
18 July 2014
appeared first on Tom Peters.

What It Takes To Write For The Daily Show

30 Sep 2014 04:56:07 Z

*Following responses are not verbatim*

I recently had the privilege to sit down with Delaney Yeager, a writer from The Daily Show with Jon Stewart. Delaney told me about her experience on the show and the hard work it takes to be ready to air at 11pm Monday through Friday. The Daily Show’s focus is …

Katherine Duchess of Cambridge: fitting a personal brand into a national brand

30 Sep 2014 04:56:07 Z

Screenshots of official Royal websites: Prince of Wales, Royal Wedding, Facebook, YouTube “Be who God meant you to be and you will set the world on fire”, a quote from St Catherine of Siena, whose day it is today. These...

BIG Data.NOT.

Tue, 08 Apr 2014 17:51:30 +0000

Consider … “The Gross National Product does not include the beauty of our poetry or the intelligence of our public debate. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion. It measures everything, in short, except that which makes life worthwhile.”—Robert Francis Kennedy “To […]

The post BIG Data.
NOT.
appeared first on Tom Peters.

  
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