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Personal Branding Books (click on book to purchase)

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As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it without having to be someone you're not.
Peter Montoya is a recognized leader in Personal Branding and The Brand Called You is the a definitive work on Personal Branding. Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.
You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals.
There is no job security anymore, which means that the way we manage our careers has forever changed. Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace.
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way.
Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding.
   
   
   

Personal Branding News Feeds

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An Effective “Brand You”

Thu, 08 Jan 2015 14:45:46 +0000

This, from a brief tweetstream ... An effective "Brand You" is not a "marketing promise," it is a track record of demonstrated/sustained excellence. An effective "Brand You" is marked by understatement, not overstatement. An effective brand you is not about solos, it's about the power of your peer network. An effective brand you is 10% […]

The post An Effective “Brand You” appeared first on Tom Peters.

7 Things Employers Want to Learn in an Interview

01 Jul 2015 00:44:36 Z

If you’re searching for a new career, you’re probably doing everything you can. You’ve amped up your résumé, you’ve perfected your image and you’ve found hundreds of potential interview questions that you’ve been practicing in front of the mirror on a regular basis. What if you could do more? What if those questions you’ve been …

Katherine Duchess of Cambridge: fitting a personal brand into a national brand

01 Jul 2015 00:44:36 Z

Screenshots of official Royal websites: Prince of Wales, Royal Wedding, Facebook, YouTube “Be who God meant you to be and you will set the world on fire”, a quote from St Catherine of Siena, whose day it is today. These...

Tweetstreams

Mon, 22 Dec 2014 18:02:28 +0000

Here are a couple of recent tweetstreams perhaps worth your time and attention ... BRAND YOU MISUNDERSTOOD Many get the "Brand You" idea ass-backwards; they see it as selfish/solo/ego-driven. But effective brand you is skill and network driven; that is, it is by and large selfless. An effective Brand You learns constantly and delivers stellar […]

The post Tweetstreams appeared first on Tom Peters.

  
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