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Personal Branding Books (click on book to purchase)

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As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it without having to be someone you're not.
Peter Montoya is a recognized leader in Personal Branding and The Brand Called You is the a definitive work on Personal Branding. Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.
You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals.
There is no job security anymore, which means that the way we manage our careers has forever changed. Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace.
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way.
Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding.
   
   
   

Personal Branding News Feeds

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Bully for Me!I’m The Cleverest Person in the Room!

Tue, 07 Oct 2014 17:42:08 +0000

Last week, I attended a memorial service for one of my great mentors, the generally acclaimed #1 leadership guru (and extraordinary humanist) (and leader in his own right) Warren Bennis. About 15 of his friends and colleagues spoke—myself included. It was eerie: We each—without exception—said the same thing, albeit in slightly different words. Warren made […]

The post Bully for Me!
I’m The Cleverest Person in the Room!
appeared first on Tom Peters.

7 Social Platforms to Help Cement Your Personal Brand

25 Oct 2014 02:38:15 Z

Name one digital platform you expect all your key hires to have a presence on and explain why.

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs …

Katherine Duchess of Cambridge: fitting a personal brand into a national brand

25 Oct 2014 02:38:15 Z

Screenshots of official Royal websites: Prince of Wales, Royal Wedding, Facebook, YouTube “Be who God meant you to be and you will set the world on fire”, a quote from St Catherine of Siena, whose day it is today. These...

Brand You: 1997 Remembered

Mon, 06 Oct 2014 19:27:34 +0000

From the well-received Dataclysm: Who We Are, by Christian Rudder, co-founder of OkCupid/p. 209: “While aspiration and the prestige of association may be timeless [branding] concepts, truly new territory has recently opened to the brand people. In 1997, Tom Peters, a motivational speaker and management consultant, published an article called ‘The Brand Called You’ in […]

The post Brand You: 1997 Remembered appeared first on Tom Peters.

  
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