* You’ve Got One, So You Might as Well Manage It
* Determine Your Professional Brand
* Your Brand Is a Promise of Value
* Your Brand: Using The Flip Side
* Quality and Usability
* Brand Killers
* You’ve Got It, Now Use It!
* Use Your Brand Statement Often
* Your Brand Has to Stand Up to Scrutiny
* Brands Are Hard Won and Easily Lost
* Are You an Expert? Probably!
* Your Vision and Mission
* Create Brand Fans
* Your Online Identity *Communicates Your Brand
* Six Effective Strategies for Building and Improving Your Brand Online
* It’s Not Who You Know, It’s Who Knows You!
* A Strong Brand Fixes Your Interviews